When someone asks AI about law firms, are you recommended?
In Law firms, customers no longer browse search results — they get one answer and pick a name from it. Scoorpe runs this sector's query set across four AI engines, measures whether you are in that answer, and shows you why you are not.
The questions your customers actually ask AI.
A sample from this sector's query set, with what happened to an anonymized customer in it.A sample from the query set we run for this sector, with what happened to an anonymized customer in it.
| Question | Mentioned | Recommended | Who wins |
|---|---|---|---|
| Can you recommend an employment lawyer? | yes | no | Esin Avukatlık |
| Which firm is strong in commercial litigation? | no | no | Paksoy |
| Residence permit advice for foreigners | yes | yes | you |
| Is the first consultation free? | no | no | no clear winner |
- Can you recommend an employment lawyer?Mentioned · yesRecommended · noWho wins: Esin Avukatlık
- Which firm is strong in commercial litigation?Mentioned · noRecommended · noWho wins: Paksoy
- Residence permit advice for foreignersMentioned · yesRecommended · yesWho wins: you
- Is the first consultation free?Mentioned · noRecommended · noWho wins: no clear winner
Sample of 4 from a set of 1,240. Run across ChatGPT, Perplexity, Gemini and Claude, weekly.Sample of 40 from a set of 1,240. Run across ChatGPT, Perplexity, Gemini and Claude, weekly.
What we measure for law firms
Sector-specific query set
1,240 real customer questions, built around this sector's decision criteria — not copy-pasted.
Entity model
Services, people, locations and price signals mapped to this sector's schema.
Trust signals
Credentials, licences, third-party citations and review networks — what decides who AI trusts.
Competitor set
We track the names AI actually recommends, not the competitor list you gave us.
Local coverage
Measured per neighbourhood, city and region — local authority decides answers here.
Claim verification
Every unsourced or conflicting claim is flagged — AI drops contradictory information entirely.
The average picture in law firms
Most businesses in this sector are mentioned far more often than they are recommended. That gap is what costs you customers.Most businesses in this sector are mentioned far more often than they are recommended. That gap — not the mention rate — is what costs you customers.
Based on aggregated, anonymized results from beta accounts in this sector. Updated monthly.
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