By industry

When someone asks AI about law firms, are you recommended?

In Law firms, customers no longer browse search results — they get one answer and pick a name from it. Scoorpe runs this sector's query set across four AI engines, measures whether you are in that answer, and shows you why you are not.

The questions your customers actually ask AI.

A sample from this sector's query set, with what happened to an anonymized customer in it.

  • Can you recommend an employment lawyer?
    Mentioned · yesRecommended · no
    Who wins: Esin Avukatlık
  • Which firm is strong in commercial litigation?
    Mentioned · noRecommended · no
    Who wins: Paksoy
  • Residence permit advice for foreigners
    Mentioned · yesRecommended · yes
    Who wins: you
  • Is the first consultation free?
    Mentioned · noRecommended · no
    Who wins: no clear winner

Sample of 4 from a set of 1,240. Run across ChatGPT, Perplexity, Gemini and Claude, weekly.

What we measure for law firms

QUERY

Sector-specific query set

1,240 real customer questions, built around this sector's decision criteria — not copy-pasted.

ENTITY

Entity model

Services, people, locations and price signals mapped to this sector's schema.

TRUST

Trust signals

Credentials, licences, third-party citations and review networks — what decides who AI trusts.

RIVAL

Competitor set

We track the names AI actually recommends, not the competitor list you gave us.

LOCAL

Local coverage

Measured per neighbourhood, city and region — local authority decides answers here.

RISK

Claim verification

Every unsourced or conflicting claim is flagged — AI drops contradictory information entirely.

Benchmark

The average picture in law firms

Most businesses in this sector are mentioned far more often than they are recommended. That gap is what costs you customers.

Mention rate · sector average59%
Recommendation rate · sector average18%
Recommendation rate · top quartile44%
Entity completeness · sector average52%

Based on aggregated, anonymized results from beta accounts in this sector. Updated monthly.

Law firms
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